During which stage does a consumer evaluate various brands and products?

The consideration stage is when a consumer actively evaluates different brands and products. In this part of the buyer's journey, individuals gather information, compare features, prices, benefits, and customer reviews to decide which product or brand might best meet their needs. This stage often involves exploring various options and weighing the pros and cons based on preferences, price, quality, and personal recommendations.

The other stages mentioned pertain to different aspects of the consumer journey. Loyalty refers to a consumer's commitment to a brand they have previously chosen, often leading to repeat purchases. Advocacy involves consumers who not only use the product but also promote it to others, sharing their positive experiences. The purchase stage is when the decision has already been made, and the consumer engages in the act of buying the selected product. Thus, the evaluation and comparison of options clearly take place during the consideration stage.