How can you update the targeting for an ad campaign?

To effectively update the targeting for an ad campaign, removing extra targeting filters can streamline the audience you are trying to reach. This approach allows you to focus on the most relevant audience segments, thereby enhancing the campaign's efficiency. By eliminating unnecessary filters, you can potentially improve the ad's performance because it broadens the reach, making it more likely that the ad will be seen by users who are interested in the product or service being promoted.

Adding multiple new demographics may seem beneficial, but overly complicating your targeting can reduce the efficiency of your campaign, as it fragments the audience and could hinder performance. Similarly, increasing all targeting filters could limit your audience too much, while excluding all performance metrics would eliminate crucial insights needed to assess and optimize the campaign, which does not contribute to effective targeting. Therefore, the most logical choice is to remove extra targeting filters, allowing the campaign to be more adaptive and responsive to the target market.