How do you determine CPCV?

The correct answer for determining Cost Per Completed View (CPCV) is based on dividing the total cost of an ad campaign by the number of completed views it generates. This metric specifically measures the cost associated with a viewer completing an ad, which is particularly relevant in video advertising.

Using the formula cost/Completed views, advertisers gain insight into how much they are spending to achieve each completed view of their video content. This is valuable information for evaluating the efficiency and effectiveness of advertising spend, allowing marketers to assess the return on investment for video campaigns and make informed decisions about future ad placements and budgeting.

In contrast, other options do not represent the calculation for CPCV accurately. For instance, calculating cost by the number of impressions or clicks does not reflect the specific metric for completed views, which is crucial in understanding viewer engagement with video ads.