How should you adjust pacing if there is over or under delivery?

The correct approach to adjust pacing when there is over or under delivery is to pull a detailed campaign report. This action provides essential insights into the current performance metrics, including impressions, clicks, conversions, and pacing relative to the budget and timeline. By analyzing the report, marketers can identify patterns or discrepancies that inform adjustments to the campaign strategy.

This data-driven insight allows for more informed decisions, such as whether to increase or decrease spending or modify campaign elements. Only after understanding the detailed performance and campaign health can further actions be taken to properly align delivery with expectations and goals.

Other options, while they might seem relevant, do not sufficiently address the underlying issues of campaign performance. Adjusting budget allocation or reducing ad frequency may be premature without first understanding the reasons behind the delivery discrepancies. Communication with sales teams, although important in some contexts, does not directly assist in addressing the pacing issue itself without the foundational data that a detailed report provides.