If a campaign is running but there is no data on the dashboard, what might be the issue?

A broken tracking pixel is a crucial technical element in digital marketing campaigns, responsible for collecting and transmitting data regarding user interactions and campaign performance. If the tracking pixel is not functioning correctly, it will fail to capture important metrics such as impressions, clicks, conversions, and other critical data that are typically displayed on the dashboard. As a result, the dashboard would appear empty or show no data, leading to a lack of insights about the campaign's performance.

The functioning of a tracking pixel is essential for data-driven decision-making; without it, marketers cannot assess or optimize their campaigns effectively. In contrast, while a marketing strategy could potentially be ineffective or budget misallocated, those issues would still reflect in some data on the dashboard. A lack of data specifically suggests a technical malfunction, such as a broken tracking pixel.