What additional steps were added to the consumer decision journey as it evolved?

The consumer decision journey has evolved to reflect the increasing complexity of how consumers make decisions and interact with brands. Adding "Pre-awareness" and "Purchase Intent" aligns with the modern understanding of consumer behavior.

The concept of 'Pre-awareness' acknowledges that consumers often need to identify a need or desire before they even become aware of specific products or brands. This stage is crucial because it emphasizes the importance of brand presence and content visibility before potential customers actively search for solutions.

'Purchase Intent' refers to the stage where consumers have moved beyond mere awareness and are actively considering making a purchase. They weigh different options, compare products, and seek out reviews or recommendations. This phase highlights the moment when interest translates into a likelihood to buy, making it critical for marketers to effectively engage these potential customers with compelling content and offers.

These additions reflect a deeper understanding of the stages consumers go through as they navigate their journey toward making a purchase, illustrating a more nuanced approach to marketing strategies that cater to consumer needs at every stage.