What are the two key parts of a campaign that need to be monitored?

The two key parts of a campaign that need to be monitored are Delivery and Pacing.

Delivery refers to how well the campaign is reaching its intended audience. This encompasses various metrics, such as impressions, reach, and clicks, and ensures that the campaign is being distributed properly across all planned channels. Monitoring delivery helps marketers assess if the campaign is on track to meet its goals in terms of audience engagement and visibility.

Pacing, on the other hand, relates to the timing and speed of how the resources, such as budget and ads, are being utilized throughout the campaign duration. It ensures that the campaign spends its budget appropriately over the campaign’s time frame, avoiding over-delivery early on or under-delivery towards the end. Proper pacing helps in effectively managing campaign performance and optimizing results by adjusting strategies as needed to stay aligned with campaign goals.

Together, these two components are crucial for maintaining control over the campaign's performance and ensuring it meets its objectives efficiently. Monitoring them allows marketers to make informed decisions to optimize and adjust campaigns in real time.