What best describes owned media?

Owned media refers to the digital assets and content that a brand directly controls and manages. This includes internal blogs, social media pages, websites, and any other platform or medium where the brand generates and shares its own content. In this case, internal blogs and social media pages are prime examples of owned media because they are created and regulated by the brand itself, allowing for complete control over the messaging, presentation, and audience engagement. This aspect of owned media is crucial for establishing brand identity and fostering direct relationships with the audience, as the brand can tailor content to meet its goals and the interests of its followers.

The other options represent different forms of media. Consumer-generated content is a form of earned media, where the brand benefits from content created organically by users without any direct input or control from the brand. User-shared brand content also falls under earned media, as it relies on users distributing the content, which the brand does not directly own. Paid advertisements represent paid media, which involves monetary investment to promote content on external platforms, which are not under the brand's direct control. Thus, those definitions help clarify what distinguishes owned media and emphasize why the correct choice is the one that highlights the internal blogs and social media pages.