What does CPCV stand for?

CPCV stands for "Cost per Completed View." This metric is commonly used in digital advertising, specifically in video marketing. It refers to the cost an advertiser incurs each time a viewer watches a video ad in its entirety. This is significant because it allows marketers to measure the effectiveness of their campaigns based on actual viewer engagement rather than just the number of clicks or impressions.

By focusing on completed views, advertisers can gain valuable insights into how well their content resonates with the audience. Furthermore, it helps in allocating budgets more efficiently, as the cost is directly tied to viewer engagement. This makes CPCV a more actionable metric for campaigns aiming to increase brand awareness or message retention through video ads.

Understanding CPCV is crucial for businesses looking to optimize their ad spend and enhance the performance of their video content, as it aligns costs with definitive viewer interactions.