What does CPI represent?

CPI stands for Cost per Installation, which is a key performance metric in digital marketing, particularly in mobile app advertising. This metric measures the cost associated with acquiring a new user who installs an application as a result of an advertising campaign. It helps marketers understand their return on investment (ROI) and the effectiveness of their advertising spend in acquiring actual users for their app.

Cost per Installation is especially important in app marketing contexts, as businesses often focus on not only getting users to see their ads but also on converting those views into actionable downloads. By analyzing CPI, marketers can gauge the efficiency of their campaigns and identify the most effective channels for driving installations.

Overall, CPI is crucial for app developers and marketers who need to optimize their user acquisition strategies and maximize their budgets in a competitive marketplace.