What does "display advertising" primarily focus on?

Display advertising primarily focuses on visual ads that are placed on third-party websites. These ads often take the form of banners, images, videos, or interactive media, and they are designed to attract attention and drive customer engagement. The key aspect of display advertising is its ability to utilize eye-catching visuals to promote products or services, leveraging various targeting strategies to reach specific audiences.

This method of advertising is distinct from audio ads, which are focused on sound and typically played on streaming services, or text-based ads, which appear in search results. Additionally, in-app advertisements are specifically tailored for mobile applications, rather than being part of a broader strategy that includes various online platforms. Display advertising's emphasis on visual content and its placement on external sites highlight its role in enhancing brand visibility and stimulating customer interest.