What does IAB stand for in digital marketing?

IAB stands for Interactive Advertising Bureau, which is an organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The IAB plays a crucial role in evolving the digital marketing landscape by establishing best practices and facilitating communication between various entities involved in digital advertising.

The other options may sound plausible but do not accurately represent the organization. The term "Internet Advertising Board" lacks the specific focus on interactivity that is central to the IAB’s purpose. "International Advertising Bureau" suggests a global scope, which does not align with the specific mission and objectives of the IAB as it primarily addresses the U.S. digital advertising ecosystem. "Integrated Advertising Bureau" implies a broader advertising focus that includes offline mediums, which is not consistent with the IAB's core function of enhancing interactive and digital advertising practices. Understanding the correct name helps in recognizing the authority and standards set forth by this key organization in the digital marketing industry.