What does PPC stand for?

PPC stands for Pay-Per-Click, which is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. This model is commonly utilized in search engine advertising, where businesses bid for ad placement in search engine results. The primary goal is to drive traffic to websites, and advertisers are charged only when users actually engage with the ad, reflecting the investment in visibility and attracting interested customers.

In contrast, Pay-Per-Call, while related, specifically involves costs associated with phone calls generated through ads rather than clicks. Pay-Per-Customer and Pay-Per-Conversion are also different concepts; the former implies a cost for acquiring a customer, while the latter is based on actions resulting from conversions, such as purchases or sign-ups, rather than clicks on ads. Therefore, the correct terminology specifically related to the click-based advertising model is Pay-Per-Click.