What is a common tool for tracking web analytics?

Google Analytics is recognized as a leading tool for tracking web analytics due to its comprehensive features that allow users to analyze various aspects of website performance. It provides insights into traffic sources, user behavior on the site, conversion rates, and audience demographics. The tool is widely used because it helps businesses understand how visitors interact with their sites and identify areas for improvement in user experience and marketing strategy.

While other options such as SEO Tools, Social Media Metrics, and Email Campaign Trackers offer valuable data, they serve different purposes. SEO tools focus primarily on search engine optimization efforts, helping improve organic search rankings and keyword performance. Social Media Metrics are geared towards analyzing engagement and reach on social platforms, whereas Email Campaign Trackers specifically measure the performance of email marketing campaigns. Therefore, none of these options can provide the holistic view of web traffic and user behavior that Google Analytics does, making it the most common and effective tool for tracking web analytics.