What is a potential effect of setting too many restrictions in campaign targeting?

Choosing to set too many restrictions in campaign targeting can lead to a limited reach and effectiveness of the advertising efforts. When a campaign narrows its audience parameters excessively, it may exclude large segments of potential customers who could be interested in the product or service being advertised. This narrow targeting restricts the number of impressions and engagements that the ads can generate, reducing the opportunity for acquiring new customers.

Furthermore, while some high-quality leads may come from highly targeted audiences, the overall pool of potential leads becomes smaller. This can hinder the campaign's ability to meet its objectives, such as brand awareness or sales conversions, because it lacks exposure to a broader audience. Additionally, restricted targeting can lead to inefficiencies in budget allocation, as the ads may not be reaching enough people to see significant returns on investment.

In contrast, broader targeting can introduce ads to a more diverse audience, potentially increasing engagement and effectiveness by allowing the campaign to tap into various demographic segments that could be interested.