What is digital retargeting?

Digital retargeting is a marketing strategy that focuses on showcasing ads to users based on their past interactions with a business. This approach leverages data about user behavior, such as website visits, product views, or items placed in a shopping cart but not purchased, and then displays tailored advertisements to those users when they visit other sites or platforms.

The goal of retargeting is to re-engage potential customers who have shown interest in a brand or product but have not yet completed a desired action, like making a purchase. By reminding them of what they are interested in, businesses can effectively increase the chances of conversion and drive sales.

This method is particularly effective because it targets users who are already somewhat familiar with the brand, making them more receptive to follow-up advertising. The strategy relies on cookies or similar tracking technologies to identify users and serve relevant ads, thereby improving overall marketing effectiveness.