What is most likely to happen if consumer data is not secured?

When consumer data is not secured, one of the most significant consequences is a loss of consumer trust. Trust is a crucial element in the relationship between businesses and consumers; if customers feel their information is at risk or has been compromised, they are likely to lose confidence in the brand. This erosion of trust can lead to reduced customer loyalty, negative perceptions of the business, and ultimately a decline in customer retention and acquisition.

Consumers expect businesses to protect their personal data, especially in an era where data breaches are increasingly common. When data security fails, individuals may not only refrain from engaging with the impacted business but may also communicate their negative experiences with others, further damaging the brand's reputation. The loss of trust can have long-term implications, affecting future sales and overall business success.

The other options presented do not align with the direct consequences of insecure consumer data. Increased consumer trust cannot occur in the face of data insecurity. Similarly, lower advertising costs and higher conversion rates are unlikely to result from data breaches; in many cases, companies may even face higher costs associated with addressing the fallout from security failures and repairing their damaged reputation.