What is remarketing?

Remarketing refers to the practice of targeting ads to users who have previously visited your website. This strategy allows businesses to re-engage potential customers who may have shown interest in their products or services but did not make a purchase during their initial visit. By displaying tailored ads to these individuals across different platforms, businesses can increase brand recall and encourage conversions. Remarketing utilizes cookies to track user behavior and is an effective way to capture interest and drive users back to the site, enhancing overall return on investment in digital marketing campaigns.

The other options describe different marketing strategies, but they do not pertain specifically to remarketing. Creating new content for social media focuses on content generation rather than targeting previous visitors. Developing new market segments is about identifying and targeting new customer groups, while collaborating with influencers involves leveraging individuals with large followings to promote a brand, which is not directly related to the strategy of reaching out to prior website visitors.