What is the concept of pragmatic buying and selling?

The concept of pragmatic buying and selling in the context of digital advertising refers to an automated way to buy and sell digital ads. This approach leverages technology and data to facilitate transactions, optimizing the process for both advertisers and publishers. This automation allows for real-time bidding, streamlined campaign management, and the ability to target specific audiences more effectively, all of which contribute to more efficient ad spend and improved return on investment.

This method contrasts with traditional or manual processes that involve more time-consuming negotiations or reliance on print media. The emphasis on automation aligns with the current trends in digital marketing, where quick access to data and real-time decision-making is essential for advertisers to remain competitive. The automation of buying and selling digital ads exemplifies the shift towards more technology-driven strategies that enhance the advertising landscape.