What is the definition of campaign pacing?

Campaign pacing refers to the measurement of the total impressions delivered compared to the impressions contracted over a specific period. This concept is crucial in digital marketing as it allows marketers to assess whether a campaign is on track to meet its goals. Effective pacing ensures that a campaign delivers the expected number of impressions at the right time, which can lead to optimal engagement and conversion rates.

Good pacing indicates that the campaign is running smoothly and on schedule, while poor pacing may suggest issues, such as underspending or over-delivery, which can affect overall performance and objectives. By monitoring pacing, marketers can make timely adjustments to strategies, budgets, or targeting to align with campaign goals. This is why understanding and maintaining proper campaign pacing is essential for successful digital marketing initiatives.