What is the formula to find CTR%?

The correct formula to calculate Click-Through Rate (CTR) is (Clicks/Impressions) x 100. This calculation provides a percentage that indicates how often people click on an advertisement or link compared to how often it is shown, allowing marketers to assess the effectiveness of their advertising campaigns.

In calculating CTR, you divide the number of clicks by the number of impressions, which gives you a decimal representing the proportion of interactions. By multiplying that decimal by 100, you convert the figure into a percentage, making it easier to interpret and compare across different campaigns.

The other formulas do not yield the correct way to express CTR as a percentage, as they either multiply by an incorrect factor or invert the relationship between clicks and impressions. Understanding CTR is essential for effective digital marketing and performance analysis.