What is the main goal of using social media in marketing?

The main goal of using social media in marketing is to engage with customers and promote products. Social media platforms provide businesses with an opportunity to connect directly with their audience in a more personal and interactive manner. This engagement can take various forms, such as responding to customer inquiries, sharing relevant content, and initiating conversations, which foster a sense of community and loyalty among consumers.

Moreover, social media serves as an effective channel for promoting products through tailored advertising, showcasing new offerings, and highlighting customer testimonials. The two-way communication facilitated by social media allows brands to gain valuable insights into customer preferences and behaviors, enabling them to adjust their marketing strategies accordingly. Thus, the integration of social media into marketing efforts greatly enhances a brand's visibility and relationship with its target audience.

In comparison, focusing on improving website construction, creating a viral phenomenon, or reducing marketing costs, while important aspects of a broader marketing strategy, do not capture the primary purpose of social media in the context of establishing and nurturing customer relationships.