What is the primary purpose of a brand's website?

The primary purpose of a brand's website is to establish an online presence and provide information about the brand. A website serves as a central hub for the brand's online identity, where potential customers can learn about the company's products, services, mission, and values. It allows a brand to convey its messaging and showcase its offerings in a controlled environment.

Having a dedicated website enhances credibility and professionalism, giving customers a place to engage with the brand outside of social media platforms. It can also facilitate direct interactions, such as inquiries, purchases, and customer support. In addition, a website can be optimized for search engines, making it easier for potential customers to discover the brand online.

While social media presence, advertising for other companies, and gathering customer reviews are important aspects of digital marketing, they are typically complementary to the brand's primary online presence, which is best represented by the official website.