What is the purpose of remarketing in digital advertising?

The purpose of remarketing in digital advertising is to reach users who have previously interacted with a brand. This strategy focuses on targeting ads to individuals who have already shown an interest in a company’s products or services, such as by visiting their website or engaging with their content.

By doing so, remarketing aims to re-engage these users and remind them of the brand's offerings, ultimately encouraging them to return and complete a purchase or take a desired action. This technique leverages the previous interactions of users to drive conversions and improve the overall effectiveness of advertising campaigns, as these individuals are already familiar with the brand.

The other options, while related to marketing practices, do not accurately encapsulate the specific aim of remarketing. Introducing new products is more aligned with awareness campaigns, reducing advertising budgets does not directly relate to the purpose of remarketing, and creating new advertising channels involves exploring different mediums rather than targeting previous interactions effectively.