What is the significance of "web usability" in digital marketing?

The significance of "web usability" in digital marketing lies in its focus on the user experience when visiting a website. Ensuring that visitors can navigate a website easily and find information quickly is crucial because it directly impacts user satisfaction and retention. A website that is easy to use encourages visitors to engage with the content, decreasing bounce rates and increasing the likelihood of conversions, such as making a purchase or signing up for a newsletter.

Good web usability means that users can intuitively find what they are looking for without confusion or frustration. This can lead to more prolonged visitor interactions, repeat visits, and positive word-of-mouth promotion. In a digital marketing context, where the competition for user attention is fierce, prioritizing usability can help a brand stand out and foster loyalty among its audience.