What should be discussed during a kickoff call?

During a kickoff call, it is essential to discuss asset information and timeline expectations because this sets the foundation for the project. By addressing the assets needed, stakeholders can align on the resources required for the campaign. This includes identifying the types of content, design elements, or tools necessary for execution.

Furthermore, discussing timeline expectations ensures that all parties are aware of deadlines and milestones, which helps in tracking progress and maintaining accountability throughout the project lifecycle. This alignment is crucial for smooth communication and collaboration among team members, leading to a more efficient workflow and successful campaign outcomes.

While financial projections, social media strategies, and campaign costs are important aspects of a marketing project, the kickoff call primarily focuses on establishing a solid understanding of project logistics, making asset information and timeline expectations a priority.