What should be included with the final report to provide comprehensive insights?

Including campaign assets and optimization documentation in the final report is essential for providing comprehensive insights into the marketing efforts. This documentation demonstrates not only the materials used during the campaign, such as visuals and ad copies, but also details about how the campaign was optimized throughout its duration based on performance data.

Many stakeholders benefit from understanding both the creative elements and the adjustments made in response to analytics, as it highlights the effectiveness of the campaign strategy and the thought process behind decision-making. This level of detail enriches the insights drawn from the report, enabling better future planning and strategy formulation.

Other options fall short in offering a complete picture. Raw data and numerical statistics alone do not give contextual meaning to the numbers, while simply including ad creatives overlooks the broader analytical insights gained from monitoring and optimizing the campaign. Market research data is valuable; however, it focuses on external understanding rather than detailed insights specific to the campaign itself. Thus, incorporating campaign assets and optimization documentation captures both creative execution and strategic adjustments, making it the most comprehensive choice.