Which factor could indicate an issue with demographic targeting?

The indication of an issue with demographic targeting primarily relates to incorrect audience reach. When a campaign is targeting the wrong demographics, the intended audience may not be receiving the message, resulting in low engagement or poor performance metrics, even if the ad itself is appealing or well-crafted. Incorrect audience reach suggests that the selected demographics do not align well with the characteristics or interests of the actual intended consumers, leading to the disconnect between campaign expectations and outcomes.

High click-through rates, low creative engagement, and effective brand messaging do not directly signal a demographic targeting issue. High click-through rates can indicate successful appeal to the audience reached, whereas low creative engagement might reflect on creative execution rather than targeting precision. Effective brand messaging suggests that the messaging resonates well with the audience that was successfully reached, regardless of whether that audience was correctly targeted demographically. Thus, incorrect audience reach stands out as the clear indicator of a potential issue with demographic targeting.