Which of the following are methods to optimize an ad campaign?

The choice that identifies methods to optimize an ad campaign correctly highlights fcap changes and targeting updates as effective strategies. The term "fcap," short for frequency cap, involves limiting the number of times an ad is shown to the same user within a certain timeframe. By adjusting frequency caps, marketers can prevent ad fatigue among consumers, ensuring that the audience remains engaged rather than overwhelmed by repetitive messaging.

Targeting updates refer to modifying the parameters by which audiences are reached. This can involve changing demographic, geographic, or interest-based targeting criteria to align more closely with the behaviors and preferences of the intended audience. Enhanced targeting increases the chances of reaching potential customers who are more likely to convert, thereby improving the overall effectiveness of the campaign.

In comparison, simply adjusting the budget, changing ad formats, or increasing total spend alone may not yield the same level of optimization. While these actions can influence the campaign's performance, they don’t directly address audience engagement or the relevance of the ad messaging as effectively as fcap adjustments and targeting updates. Successful ad optimization generally requires a combination of factors to enhance performance, with a particular focus on how ads interact with the audience.