Which of the following is an example of earned media?

The correct answer is exemplified by a feature article in a magazine written by a journalist. Earned media refers to publicity gained through promotional efforts other than paid advertising. It is essentially recognition or coverage that a brand receives as a result of its actions, efforts, or inherent value, rather than a direct payment for advertising.

When a journalist decides to write a feature article about a brand, it signifies that the brand has captured attention based on its merit, unique offerings, or impactful story. This coverage amplifies the brand's visibility and credibility and is considered earned because it is not influenced by direct payments or sponsorships.

In contrast, customer endorsements in videos typically involve influencers or customers sharing their positive experiences, which could sometimes be considered a mix of earned and paid media depending on whether there is a formal partnership. Sponsored content on a blog involves a monetary relationship, indicating a paid effort, while paid advertisements on social media are categorized as traditional advertising. Thus, the feature article stands out as a clear example of earned media.