Which of the following is an example of owned media?

Owned media refers to any content or channels that a brand or organization has complete control over. This includes assets such as a company's website, social media profiles, email newsletters, and blogs. The reason the community blog of Harley Davidson exemplifies owned media is that it is directly created and managed by the brand. The content published on the blog reflects the brand's voice, values, and messaging, and it provides an opportunity for Harley Davidson to engage with its audience by sharing stories, updates, and fostering discussions within its community.

In contrast, the other options illustrate different categories of media. A 5-star review on Amazon is user-generated content, which falls under earned media — it is content created by customers and reflects their experiences. A paid influencer post is a form of paid media, where the brand essentially pays an influencer to promote their products or services to their audience. Display advertising on a website also belongs to paid media, as it involves the brand paying to have its ads shown on various websites to potential customers. Thus, the community blog stands out as the only example of owned media in the given choices, demonstrating the concept of control over the channel and its content.