Which of the following is an example of inbound marketing?

Inbound marketing is fundamentally about attracting customers through valuable content and experiences tailored to them, rather than pushing products or services onto potential customers. By providing valuable content, such as informative articles, engaging videos, or helpful resources, a brand can draw potential customers in, creating a sense of trust and encouraging stronger relationships.

This method focuses on understanding the audience’s needs and interests, offering them something they find useful, which naturally leads them to consider the brand for their purchasing needs. Inbound marketing tactics often include search engine optimization (SEO), content marketing, social media engagement, and email marketing— all aimed at creating meaningful interactions that lead to conversions.

The other options listed involve more traditional and often disruptive marketing techniques where brands initiate contact with potential customers without prior engagement or an invitation. Cold calling, direct mail, and purchasing ad space generally rely on interrupting a person's activity to promote a product or service, which contrasts sharply with the inbound approach that encourages customer-initiated engagement through valuable content.