Which of the following is a step to prepare for a kickoff call?

Creating a meeting agenda is crucial for a successful kickoff call as it sets the tone and structure for the meeting. An agenda outlines the topics to be discussed, the objectives of the call, and the time allocated for each segment. This ensures that all key points are covered and helps keep the discussion focused and efficient. A well-prepared agenda also allows participants to come with any necessary information or questions, leading to more productive and organized discussions.

While determining advertising channels, choosing the campaign budget, and reviewing competitor strategies are all important components of campaign planning, they are typically steps that occur prior to the kickoff call rather than during it. The kickoff call is primarily about aligning team members, stakeholders, and clients on objectives, timelines, and responsibilities.