Which of the following is an example of promoted brand content?

Promoted brand content refers to material that is created, sponsored, or published by a brand to showcase their products or services positively while providing value to the audience. In this context, Audi publishing a blog post that highlights their top-ranking vehicle in a safety report fits this definition perfectly. This type of content not only promotes the brand’s vehicle but also provides informative value to potential customers, enhancing brand credibility and fostering trust.

The blog post acts as a resource that informs readers about safety, which can be an important factor in purchasing decisions. This dual purpose of promotion and information makes this example align well with the concept of promoted brand content, as it integrates marketing with content that appeals to consumer interests.

Other options, while related to branding and promotion, do not embody the essence of promoted brand content in the same way. For instance, a customer sharing their experience is user-generated content, a paid social media advertisement is typically direct marketing rather than content, and a brand-sponsored contest focuses more on engagement than on providing informative brand-driven content.