Which scenario illustrates an example of owned and earned media?

The scenario depicts owned and earned media as it encompasses both types of media actions. Owned media refers to the content and assets that a brand creates and has control over, such as a company's social media pages or websites. In this case, Southwest posts an image on their social media platform, which represents their owned media.

Earned media, on the other hand, comes from third-party sources and is generated through word-of-mouth, reviews, or consumer interactions. When consumers tag their friends in response to Southwest's post, this engagement represents earned media because it reflects user-generated content and organic sharing that extends the brand's reach beyond its own channels.

This combination of Southwest's own post along with the social engagement from consumers illustrates how owned and earned media can work together to enhance a brand's visibility and reputation. The other scenarios primarily focus on either paid media, such as advertisements, or solely owned media without the added component of community engagement or earned recognition.