Which strategy is often used to increase website traffic?

The strategy that is often used to increase website traffic is SEO and content marketing. This approach involves optimizing a website's content and structure to improve its visibility in search engine results. Search Engine Optimization (SEO) focuses on techniques that help search engines understand the site's relevance and authority, which can lead to higher rankings and more organic traffic.

Content marketing complements SEO by creating valuable, relevant, and consistent content aimed at attracting and engaging a target audience. This strategy not only helps to improve search engine rankings but also encourages users to visit the website to consume that content, share it, and potentially convert.

The other strategies listed—print advertising, television commercials, and direct mail campaigns—generally do not focus on driving traffic to a website as effectively as SEO and content marketing do. While these methods can raise brand awareness or promote specific offers, they typically direct potential customers to physical locations or phone numbers rather than websites, making them less effective for increasing web traffic in a digital marketing context.