Who regulates the digital advertising industry?

The digital advertising industry is primarily regulated through self-regulation from within the industry itself. This means that industry members establish guidelines, best practices, and standards to ensure ethical practices in digital advertising.

Self-regulation can create a flexible framework that allows organizations to adapt to the constantly evolving digital landscape while incorporating input from various stakeholders. It also encourages companies within the industry to uphold standards that benefit consumers and foster trust. For example, organizations like the Interactive Advertising Bureau (IAB) and the Better Business Bureau (BBB) have created codes of ethics and self-regulatory guidelines that digital advertisers are encouraged to follow.

While government agencies and consumer advocacy groups play a role in influencing regulations and advocacy, they do not directly oversee the day-to-day practices in digital advertising as self-regulatory bodies do. Independent organizations may also offer resources and support but are generally involved in providing standards rather than enforcing regulations. Thus, self-regulation remains a foundational aspect of how the digital advertising industry manages its practices.