Why is it important to pull a delivery report immediately after a campaign launch?

Pulling a delivery report immediately after a campaign launch is crucial primarily to ensure proper tracking and functioning. This initial report serves as an early health check of the campaign's performance and provides insights into whether the ads are being served correctly to the intended audience. It helps identify any technical issues, such as bugs in ad serving, incorrect targeting setup, or discrepancies in the number of impressions recorded versus what was expected.

By reviewing this report right after launch, marketers can quickly address any problems that could hinder the effectiveness of the campaign, such as ads not displaying or being misallocated among campaigns. This proactive approach can save time and budget, allowing for adjustments to be made promptly to maximize the campaign's success.

In contrast, calculating total campaign costs, comparing with competitor campaigns, or analyzing audience demographics typically requires data that accumulates over a longer period. These metrics are crucial for ongoing analysis and optimization, but they do not provide the immediate insights necessary right after the launch, making the delivery report’s focus on tracking and proper functioning invaluable at that moment.