Why is 'Loyalty' significant for brands in the buying funnel?

'Loyalty' is significant for brands in the buying funnel because it indicates ongoing consumer commitment to a brand. When consumers show loyalty, they are more likely to repeatedly choose that brand over others, demonstrating an emotional connection and trust that has been developed over time. This commitment leads to higher customer retention rates, which is vital for long-term business success.

Loyal customers not only make repeat purchases but often become brand advocates, recommending the brand to others and potentially influencing new customers to enter the buying funnel. This positive cycle of loyalty helps brands establish a strong market presence and differentiate themselves from competitors. Therefore, understanding and fostering customer loyalty can significantly enhance brand performance and stability in the long run.