Why should creative assets be tested according to QA when they are received?

Testing creative assets according to quality assurance (QA) when they are received is essential to make sure they display properly. This involves checking that all elements of the creative, such as images, text, videos, and interactive features, render as intended across various devices and platforms. Proper display is crucial; if an asset does not appear correctly, it can detract from the user experience, potentially leading to confusion, disengagement, or even negative perceptions of the brand.

Quality assurance also ensures that technical specifications are met, such as file sizes, color profiles, and resolution, all of which can affect display quality. By validating these aspects early on, marketers can address and rectify any issues before the campaign goes live, ultimately ensuring smooth execution and optimal performance.

While adherence to brand guidelines, evaluation of user engagement, and collecting feedback from clients are important steps in the overall process of creative asset management, the immediate focus of testing upon receipt should be centered on confirming that the assets display correctly. This foundational step supports the effectiveness of subsequent strategies, including assessing engagement and gathering feedback.